Glitnir Bank Steps Up Norwegian Banking Operations

Nordic bank Glitnir launched its main Norwegian marketing campaign today following a string of acquisitions and rebranding exercises in Norway. Glitnir Bank has unveiled its marketing strategy for Norway which it hopes will woo Norwegian business customers in key areas such as seafood, shipping and sustainable energy. Adverts are appearing in national business publications and websites such as Dagens Naeringsliv (DN) and Finansavisen, and also in Sunnmørsposten, the local newspaper for the target fishing / shipping town of Aalesund.

Glitnir first appeared on the Norwegian finance

scene in 2004 and since then has grown rapidly with its acquisitions of BNbank, Kredittbanken, Norse Securities and FactoNor, amongst other ventures. It has recently rebranded them and is using the current marketing drive to bring all the various strands together under Glitnir’s red and white banner.
The Nordic bank says it has one up on the bigger banks because by being small it can be faster, more thorough and far easier to do business with. It employs an Icelandic ´can-do´ attitude – something evident in the recent economic boom in Iceland that was followed with so much interest in Scandinavia.

Glitnir Bank stands out amongst its Scandinavian competitors by offering expertise in niche business sectors such as seafood industry, offshore supply vessels, shipbuilding and renewable energy. Recently it helped launch Copeinca, one of the biggest fishmeal and fish oil producers in Peru, as the first foreign fishing company on the Oslo Stock Exchange. In 2005 the bank was involved in financing the world´s largest geothermal district heating utility in China. Glitnir will also be offering more mainstream financial services such as asset management, real estate finance and corporate and investment banking.