Generation Y: Exposed, Explored, Explained - Political leaders want their votes. Businesses want their disposable income.Bea Fields – an internationally renowned leadership consultant and author – recently completed a socio-economic study of Generation Y and its potential economic and political power. Her new book detailing her findings -- Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders -- highlights a number of Gen-Yers who have already made a name for themselves, and also offers plenty of insight and advice for political and business leaders seeking to tap into this burgeoning market of young adults. Generation Y – people born after 1977 -- represents more than 70 million consumers in the United States.
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