First Loyalty Portal with virtual loyalty cards awarded with innovation prize 20 - fun communications GmbH has been honoured at this year's "Innovationspreis 2008" presented by the "Initiative Mittelstand", receiving an award in the category Customer Relationship Management (CRM) for its WebCard Loyalty, the first customer loyalty portal for issuing "virtual loyalty cards". The company managed to assert itself against more than 1600 competitors. The jury's reasons for choosing WebCard Loyalty: "Your product convinced us with its high utility value, innovative content and its suitability for medium-sized businesses". fun communications presented its WebCard Loyalty portal to interested visitors for the first time with great success at CeBIT 2008. WebCard Loyalty brings the already extremely successful loyalty cards into the virtual world of the Internet.
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