First Light Net Wins Two IAC Awards for Online Advertising

First Light Net www.firstlightnet.com, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been honored with two prestigious awards in the Web Marketing Association’s 2008 Internet Advertising Competition (IAC). First Light Net won with two of its popular email campaigns based on quality of information and overall presentation. The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website. "These award winning campaigns represent our significant connection to our targeted

outdoor demographic and the businesses that seek that demographic," said Michael Hodgdon, CEO of First Light Net.”Winning for business-to-consumer and business-to-business email campaigns demonstrates how First Light Net is uniquely positioned to serve the online outdoor community.”

The IAC judges represented some of the top online advertising and creative agencies. Entries were scored on the basis of creativity, innovation, impact, design, copywriting, and use of the medium. In the category of Best Online Community Online Newsletter Campaign, First Light Net won for its “Weekly Fishing Tackle and Outdoor Gear Giveaways” newsletter. This highly effective weekly newsletter campaign promotes outdoor retailers and websites by providing contest updates, articles, product reviews, news, advertising, and more to anglers and outdoors enthusiasts.

In the category of Best Advertising Email Message Campaign, First Light Net won for its “Free Pay Per Click Promotion on BigFishSearch.com” campaign. This campaign targeted businesses in the outdoors and fishing demographics, using a giveaway promotion to generate registrations, listings, and pay per click advertising on BigFishSearch.com. In addition to promoting the site, the email message provided detailed information about the tools and opportunities available on BigFishSearch.com, including traffic for listings and registrations. "The Web Marketing Association is pleased to help set the standard for Internet excellence," said William Rice, president of the Web Marketing Association, Inc. "The IAC Awards highlight the best in this unique advertising medium by industry."

About First Light Net. First Light Net (FLN) is a trademark of Predatorial Advertising Associates L.L.C. It is a marketing and advertising company that specializes in serving the fishing, hunting, outdoor and sports industries’ Internet needs. Contact: First Light Net, Mike Hodgdon, Colorado Springs, CO, 719-572-9065, mgh@firstlightnet.com