First Child Trust Fund ad campaign from The Children's Mutual - A new iconic TV advertisement from award-winning director Simon Ratigan is set to hit the screens of families across the Midlands from January 7. The 'First Words' advert, the first non-governmental TV advertising around the Child Trust Fund (CTF), comes from long-term savings for children specialists The Children's Mutual (http:// www.thechildrensmutual.co.uk).