Financial Services Wake Up to the Potential of Content Optimisation - London, UK 4 September 2007. Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser's content intelligence for a comprehensive programme of optimisation. By anticipating the content that visitors want to see, the brands will benefit from greater returns from existing traffic. comparethemarket, Budget Insurance, Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.
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