Farhad Divecha Speaks At Eye For Travel - London,UK - Farhad Divecha speaks on 'The Next Big Thing In Search' at the Eye For Travel conference. Farhad Divecha, Managing Director of AccuraCast spoke at The Eye For Travel conference on '"the next big thing in search" where he put a spotlight on RSS Marketing and Mobile Search Marketing. Really Simple Syndication (RSS) is a technology used to create XML feeds that provide information, data and even streaming media, which can be published anywhere on the World Wide Web by simply feeding the XML to another website that is syndicating the content. In his speech Farhad threw light on the growing number of Internet users subscribing to RSS feeds and how subtle advertising via these feeds might be the way of the future to develop a high conversion channel for some businesses. Mobile search engine advertising, as the name suggests, gives mobile Internet users access to a business' products and services even when the users are not at their desk or on a wired network.