EL NATURALISTA AT THE CITÉ DES SCIENCES - “What can I do, in my everyday life, to enhance and preserve the environment as well as conserve my quality of life?” PAMPLONA, Spain, 11th of October 2006 – This is the main question that inspired the Parisian Museum “Cité des Sciences et de l’industrie” for the CHANGER D’ÈRE (CHANGE OF AN ERA) exhibition. And the Spanish shoe brand El Naturalista proudly announces that the frog brand is one of very few consumer products that will be featured as an example of an environmentally friendly yet modern and stylish product. The exhibition starts on October 17th and will be opened for the public until the 12th of August 2007. The exhibition space of 900 square metres shows a competition of imagination, innovation and an access for everyone to a “better life” but considering our environment. The mission of eco-development and design is to invent efficient objects of simple use and pleasing design, but always with a looking further how this could influence the environment of our planet.