Coop-Domains- the domains of trust - A national survey of 2,000 American adults found that a majority of Americans say they are more likely to buy products and services from a business if they know it's a cooperative. It also found that three of four consumers believe co-ops have the best interests of consumers in mind, run their businesses in a trustworthy manner, and are committed to the highest quality service. Co-ops outscored investor-owned corporations on eight of ten positive business attributes. "This survey demonstrates the tremendous advantage cooperatives have in the marketplace if they identify themselves as co-ops," said Paul Hazen, president and CEO of the National Cooperative Business Association. "The coop-domain is a key tool in identifying your business as a co-op.