Comodo Usertrust Feedback and Social Authentication Platform

Market research firm eMarketer predicts that U.S. spending on social networks will exceed $1.6 billion this year. Social networks and viral marketing are increasingly being recognized for their ability to tap into people’s feedback as a conversion tool which helps drives revenue. To help eMerchants tap into this market phenomenon, Comodo, a leading Certification Authority and security company, recently launched UserTrust, a free social authentication platform for eMerchants. Launched earlier this year, the UserTrust feedback platform is a free technology platform that has been adopted by

eMerchants as their "viral marketing in a box" technology platform.

Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage. Furthermore, according to BusinessWeek, online advertising effectiveness (in terms of page views) has been declining. Therefore, utilizing a feedback technology platform such as UserTrust, provides an important new opportunity to drive online conversion.
A New Conversion Tool

Today, there are more than 350 million social network users, which is more than the total population of the U.S. Social networks, in general, and feedback platforms, in particular, are driving more online conversion because power is shifting from web sites pushing products to end users to online communities driving merchant performance and behavior through social authetnication. UserTrust provides a valuable mechanism to tap into this community-based social "authentication" dynamic. Since the program is free to use, eMerchants gain an extra advantage by displaying the UserTrust seal which conveys their willingness to be transparent to their potential customers.

"Right now, the big challenge for online merchants is finding a way to simultaneously encourage user conversation and concurrently grow revenue," said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. "The tipping point for online businesses is to nurture existing consumer feedback as proof or authentication of future behaviors of the online business. As a free technology, the UserTrust platform is becoming the foundation for these business building initiatives." Online business can begin to leverage the social authentication dynamic for free with UserTrust, proven to increase customer satisfaction, customer loyalty and potential conversions to deliver new revenue streams over-and-beyond other more standard marketing programs.