Comodo's New HackerProof Service Revolutionizes E-Merchant's Site Conversion and Sales

According to a study conducted by Harris Polls in May of 2006, consumers do not have a high level of trust in eCommerce sites. In the study, Harris measured "levels of trust" and found that only 5% of consumers have "a great deal" of trust in eTailers and over 50% of consumers do not trust eTailers at all or trust them very little. To address this growing trust gap, Comodo, a leading Certification Authority, today announced the launch of Comodo HackerProof, a new eMerchant service that drives visitor conversion by certifying that the site has been tested and meets Comodo's stringent security

standards.

Sites passing Comodo’s vulnerability scans and are certified to be free of security gaps can display the HackerProof trust mark. The HackerProof trust mark has been shown to be highly valued by eMerchants as an endorsement of the site's credibility because over 100 million people associate the Comodo brand with security, making Comodo's brand credibility one of the highest among vulnerability scanning providers. As proof of the Comodo brand’s ability to drive conversion, Comodo offers this advanced service for free until the eMerchant sees at least a 5% increase in site conversion rates thus providing a compelling ROI (return on investment) and business case for this implementation of this solution. The business goal of all eMerchants is to increase online conversion of site traffic with brand credibility recognized as one of the most important factors driving this dynamic.

According to the Association for Consumer Research, brand credibility, "...requires that consumers perceive that the brand have the ability (i.e., expertise) and willingness (i.e., trustworthiness) to continuously deliver what has been promised ..." It can be a challenge for eMerchants to communicate this level of brand credibility to site visitors. Comodo HackerProof service was specifically designed to give eMerchants the tools to ease consumer's fears and establish a high level of brand credibility through a technologically advanced trust mark that provides: * a simplified mechanism for a site visitor to obtain site business credentials * proof of a site's security against hackers * powerful "endorsement" of the site's credibility through association with Comodo - a highly recognized trust brand. The technology behind the HackerProof Trust Mark. Comodo delivers significant brand credibility to a site because site credentials are visible and verifiable throughout the customer's interaction with exclusive, patent-pending technologies.