Comodo Introduces Usertrust, a Free Rating and Feedback Platform - Comodo Introduces Usertrust, a Free Rating and Feedback Platform to Help eMerchants Manage their Online Reputation to Improve Business Results UserTrust is the first free and unbiased feedback/rating platform designed to drive trusted user and merchants interactions. Jersey City, NJ (January 11, 2008) - Recent research from Forrester and Jupiter has consistently reported that user ratings help drive website conversion. According to these studies, over 70% of online visitors rely on user ratings to help them decide whether to purchase at a particular site. In support of this key trend, Comodo, a leading Certification Authority announced the first free and unbiased feedback/ rating platform called UserTrust. This free platform lets eMerchants capitalize on these dynamics easily by providing them with technology that captures feedback, provides ratings, and facilitates interaction between the online shopper and the eMerchant.