Comodo, As the First CA to Introduce a Customer Feedback Platform, Welcomes Verisign - Jersey City, NJ (March 18, 2008) - More and more online users are becoming frustrated with the lack of information available about online Merchants, including information on the Merchant's ability to deliver purchased items, their customer service, their management and use of sensitive customer information, and the quality of merchandize being sold. As a result, consumers are looking for ways to authenticate site security and privacy policies along with information related to the performance of an eMerchant. To address this need, Comodo, a leading Certification Authority, launched UserTrust earlier this year, a free customer feedback platform for online merchants that gives them a clearer picture of an eMerchant's key constituents, what motivates them, and how customers can be better served. This platform is free to online businesses because, as a visionary Certification Authority, Comodo understands that online merchants will be more successful if they can harness customer feedback to drive online conversion. VeriSign's recent announcement to offer a feedback platform similar to Comodo's (though not as a free platform) allows more eMerchants to deliver important performance authentication information online commerce.
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