Clickatell Wins “Best Messaging Business Application” - 160 Characters Recognizes Clickatell for Metropolitan Cover2Go Insurance Purchase and Delivery Via Cell Phones Redwood City, US; Cape Town, South Africa: May 14, 2008 – Clickatell, leading provider of global mobile messaging, today announced it won the “Best Messaging Business Application” award by 160 Characters as part of its 2008 Mobile Messaging Awards. As one of three finalists in the Messaging Business Application category, Clickatell was chosen because of its work with Metropolitan Cover2Go, who provides life insurance directly to customers’ cell phones via SMS. The 2008 Mobile Messaging awards cover the whole range of mobile messaging including SMS, MMS, IM, email, and voice-messaging. Mike Grenville, founder of 160Characters.org commented, “Clickatell and the other award winners represent the most exciting and promising companies in the enterprise mobile space today.