Clickatell Provides SMS Mobile Alerts for CNN Coverage of 2008 Beijing Games

2008/08/04 17:10

Press Release from:

Clickatell

Fans Receive Free Text Alerts from Trusted News Source as Favorite Athletes Compete. Redwood City, US: August 4, 2008 – Clickatell, leading provider of global mobile messaging solutions, today announced that CNN International is trusting Clickatell to bring mobile SMS coverage of this month’s Beijing Olympic Games to fans around the world. Clickatell has worked with CNN since 2007 to provide a broad range of news via SMS alerts, and is now powering the CNN Beijing 2008 SMS gold medal alert service. Alternatively, fans can send an SMS text message to +447800001266 and enter the two letter

country code of their choice.

“Given our positive experience with them on our existing breaking news alert service, Clickatell was the natural choice to handle CNN’s Beijing 2008 Gold Medal alerts,” says Laurel Chamberlain, Director of Digital Media for CNN International. “The broad global reach of Clickatell’s carrier-grade messaging infrastructure will enable us to reliably reach people around the world during this summer’s Beijing Olympic Games.”

More than four billion TV viewers are expected to tune into the Beijing Olympic Games – many of whom can be reached by mobile phone. Roughly two billion of the planet’s mobile phone users are active users of SMS text messaging.