Clickatell Preferred by Mobile Social Networking Communities – Around the World

Bluepulse, mig33, MXit and Rummble Use SMS to Improve Mobile Social Experience. Clickatell, global mobile messaging leader, today announced that mig33, Bluepulse , MXit and Rummble have selected Clickatell’s award winning SMS gateway to increase customer acquisition, improve the effectiveness of social communities, and increase the overall “stickiness” of mobile communities. In today’s mobile society, people want to communicate and stay in touch while on the go, and the addition of text messaging to mobile social networks greatly improves the ability to stay connected with friends,

family and business associates anywhere, anytime. People of all ages “get” text messaging, and it’s inherent on 99% of the 3 billion mobile phones in existence today. The global social networking market will grow to a massive $28.9 billion for revenues generated from all business models in this industry by 2012, according to Informa Telecoms.

Within that massive market, the mobile social networking market is getting the attention of many people across the globe. “With industry giants such as Google, Yahoo, Facebook and others now investing millions into mobile messaging strategies,” commented Pieter de Villiers, CEO of Clickatell, “we are seeing an up-surge in customer growth in this sector as social networking companies of all size realize the importance of selecting the right enterprise-class messaging partner. Clickatell provides social networking companies something that they have never had before – proven reliable global text messaging delivery that is rapidly and easily deployable across every type of mobile social messaging situation,” commented Pieter de Villiers, CEO of Clickatell. “Our customers understand that mobile is the place to start when delivering social networking.”

SMS is a game-changing medium and can be used for things such as authentication, message alerts, and text reminders to log in to the active mobile social network. The addition of SMS provides a way for these social communities to receive a “tickle” or an alert to log in when they have been inactive, or when they have messages that haven’t been read. “PCs and mobile phones are becoming virtually interchangeable and people want the freedom of being connected and active within their social communities anytime, anywhere,” commented Vikrant Gandhi, mobile analyst for leading analyst firm, Frost & Sullivan. “Leading social networking companies must bring a solid mobile strategy to their customers, giving them the liberty of staying linked all the time. SMS provides an excellent addition because people already know how to use SMS. It provides an easy way to expand on core offerings, drive personalization and build loyalty to ultimately access more ‘eyeballs’ which results in higher advertising dollars.”