Clickatell Powers Santam Innovative Insurance Fraud Alert Service - Just What Call Centers Need: Cost Savings, Fraud Reduction, Customer Service Excellence Redwood City, US: June 23, 2008 – Clickatell, leading provider of global mobile messaging, today announced its partnership with Santam, South Africa’s leading short-term insurer, to provide a text-based fraud reporting channel, as well as improved results from Clickatell-powered Santam call center using SMS text alerts for claims processing. Jerry Chetty, Head of Forensic Services at Santam, says, “The main reason behind this innovative addition to Santam’s current fraud reporting services are the confidentiality attached to it, as well as instant accessibility to fraud reporting mechanisms. Cellphones are the fastest growing means of communication and will address these concerns.” Taking advantage of SMS as a ubiquitous communications channel, Santam now enables people that are involved in, aware of or witnessing a scam to text fraud tip-off’s anytime from anywhere using mobile short code 31640; thereby reducing the probability of fraudulent or false claims being paid out. The text message infrastructure provided by Clickatell allows for immediate, discreet and assured delivery, increasing Santam’s ability to respond quickly and appropriately to reported incidents.