Clickatell Powers Santam Innovative Insurance Fraud Alert Service

Just What Call Centers Need: Cost Savings, Fraud Reduction, Customer Service Excellence

Redwood City, US: June 23, 2008 – Clickatell, leading provider of global mobile messaging, today announced its partnership with Santam, South Africa’s leading short-term insurer, to provide a text-based fraud reporting channel, as well as improved results from Clickatell-powered Santam call center using SMS text alerts for claims processing.

Jerry Chetty, Head of Forensic Services at Santam, says, “The main reason behind this innovative addition to Santam’s current fraud

reporting services are the confidentiality attached to it, as well as instant accessibility to fraud reporting mechanisms. Cellphones are the fastest growing means of communication and will address these concerns.”

Taking advantage of SMS as a ubiquitous communications channel, Santam now enables people that are involved in, aware of or witnessing a scam to text fraud tip-off’s anytime from anywhere using mobile short code 31640; thereby reducing the probability of fraudulent or false claims being paid out. The text message infrastructure provided by Clickatell allows for immediate, discreet and assured delivery, increasing Santam’s ability to respond quickly and appropriately to reported incidents. All reports are treated confidentially unless the reporting party wishes to disclose their identity.

Chetty advises those reporting fraud tips to provide as much detail as possible and answer basic questions such as who, why, how, and when in order to provide the agents with as much information as possible. Chetty commented further, “We expect our text-based fraud tip line to become the de facto standard across the insurance industry. We expect it will be an efficient and reliable form of communications as the immediate nature of SMS is providing us with the ability to quickly act on fraud tips and maintain high levels of service. We anticipate that it will evolve from receiving text only messages to also be able to receive photos and video clips of unethical behavior as they occur.”