Clickatell Helps Retail Industry Increase In-Store Promotion Effectiveness Using - Clickatell, leading provider of global mobile messaging solutions, today announced it was chosen by retail grocery chain Fruit & Veg City to provide text messages to communicate store announcements and sales promotions to customers. This service provides instant access to customers, ensuring they never miss discounts and ‘deals’ on offer. Given the sheer ubiquity of mobile phone adoption across the world, this initiative leads the way in providing not only a compelling marketing and promotions platform, but enables retailers to lower operational costs and increase the bottom line. SMS marketing and communications is a fraction of the cost of traditional methods commonly used to market, promote and communicate with consumers via print ads, flyers and mailers, etc. giving Fruit & Veg City an innovative way to reach customers at a much lower cost and more importantly in dynamic and targeted manner.