Clash-Media appoints Paul Midson as new UK Sales Director

Clash-Media, the leading Proactive Online Lead Generation organisation, has announced the appointment of a new UK Sales Director to support the company’s rapidly growing UK operations. Paul Midson brings over ten years’ experience in the direct and digital marketing industries and will head up the UK sales team and help drive the next phase of company growth. This latest appointment follows a period of strong strategic expansion which has seen the company experience growth of over 400 per cent and open offices in New York, across Scandinavia and in Germany.

Prior to joining

Clash-Media, Paul Midson was Head of Digital Sales for leading data company, Experian, where he co-ordinated the forecasting and management of the digital budgets and was responsible for the team achieving over 1 million pounds of sales. He has also held senior account management positions at Wegener Direct Marketing and Acxiom, where he was responsible for increasing and generating revenue across a variety of sectors.

Simon Wajcenberg, CEO, Clash-Media commented: “Clash-Media’s Online Lead Generation is a unique offering as it allows marketers to proactively target consumers online and generate relevant and hot sales leads. Over the last year, we have experienced tremendous growth and invested heavily in the technology needed to support our organisation and really establish Clash-Media within the digital marketing industry. With his proven track-record and impressive experience in both the direct and digital marketing sectors, Paul Midson will play a pivotal role in supporting our UK customer and sales expansion and help take Clash-Media’s growth drive forward.”

“In today’s highly competitive but cost sensitive marketplace, implementing effective and measurable marketing strategies is vital to the success of any organisation,” added Paul Midson, Sales Director, Clash-Media. “Over the last 10 years I have seen the marketing industry develop considerably and become increasingly competitive but for Clash-Media to be able to offer something new to the market is both interesting and exciting. I look forward to working with such a forward thinking team as the company continues to expand.” Clash-Media’s key charity accounts currently include: AXA, Next, Harveys and L’Oreal.