Chrysler Seeking to Build Dealers' Trust - Those who sell Chrysler cars and trucks still remember last year, when the company built too many vehicles and pushed them off on the dealers.
On Sunday, Chief Executive Tom LaSorda will deliver a message to them at the biggest car dealer convention of the year: Chrysler won't do it again, and it will work to regain their trust.
In an interview with reporters Saturday, LaSorda said he has heard complaints about the inventory problems at the National Automobile Dealers Association convention in Las Vegas.
"We made mistakes. We admitted it.