ChangingWorlds Announces US Launch of AdPersonalizer - ChangingWorlds Announces US Launch of AdPersonalizer for Targeted Mobile Advertising CTIA, LAS VEGAS, NV – April 1st, 2008 – ChangingWorlds, the global expert in Personalization for mobile data and Subscriber Intelligence today introduced its unique personalization solution for Mobile Advertising to US carriers at CTIA in Las Vegas. With the launch of ClixSmart Ad Personalizer, ChangingWorlds’ brings its unique personalization technology and subscriber intelligence creation capabilities to mobile advertising. At their exhibition booth in CTIA, ChangingWorlds will demonstrate how ClixSmart AdPersonalizer intelligently delivers personalized advertisements to users in a relevant, targeted, contextual and timely manner that is device- and network-agnostic. ClixSmart Ad Personalizer uses the unique personalization features of the ClixSmart Relevance Engine to identify, select, and deliver the most relevant advertising content to the right subscriber at the right time. The ClixSmart Relevance Engine combines two unique technologies that have been developed by ChangingWorlds to deliver highly targeted mobile advertising that reflects behavioural and contextual factors as well as the inherent content preferences of each individual subscriber.