ChangingWorlds Announces US Launch of AdPersonalizer

2008/04/01 16:21

Press Release from:

ChangingWorlds

ChangingWorlds Announces US Launch of AdPersonalizer for Targeted Mobile Advertising

CTIA, LAS VEGAS, NV – April 1st, 2008 – ChangingWorlds, the global expert in Personalization for mobile data and Subscriber Intelligence today introduced its unique personalization solution for Mobile Advertising to US carriers at CTIA in Las Vegas. With the launch of ClixSmart Ad Personalizer, ChangingWorlds’ brings its unique personalization technology and subscriber intelligence creation capabilities to mobile advertising.

At their exhibition booth in CTIA, ChangingWorlds

will demonstrate how ClixSmart AdPersonalizer intelligently delivers personalized advertisements to users in a relevant, targeted, contextual and timely manner that is device- and network-agnostic.

ClixSmart Ad Personalizer uses the unique personalization features of the ClixSmart Relevance Engine to identify, select, and deliver the most relevant advertising content to the right subscriber at the right time. The ClixSmart Relevance Engine combines two unique technologies that have been developed by ChangingWorlds to deliver highly targeted mobile advertising that reflects behavioural and contextual factors as well as the inherent content preferences of each individual subscriber. This ensures that mobile advertising revenue is maximized by optimizing inventory throughput and click-through rates.

Using a technology called User-Community Preferences (UCPs), the ClixSmart Relevance Engine can develop an enhanced view of subscriber preferences & behaviour that combines the interests of the individual subscriber (user) with the preferences of like-minded subscribers (communities). Also the ClixSmart Relevance Engine creates an Ad Signature for each individual ad which defines the important characteristics of an ad that makes it relevant for particular users.