ChangingWorlds

ChangingWorlds, global expert in personalization and subscriber intelligence techniques for the Mobile Internet, today addressed the delegation at the Mobile Content World Asia conference in Singapore. As the leading expert in Mobile Internet personalization, ChangingWorlds presented a paper on the importance of personalization and content discovery for Mobile Internet growth and Mobile advertising success.

Michael Breen, Technical Director for ChangingWorlds APAC, joined a panel of key speakers on the subject of “Best Models for Getting Content to Users” in the ‘Brain

Share’ session on Day Two of Mobile Content World Asia. Also speaking at this session was Mark Seeger, Digital Lead, OgilvyOne Worldwide, Sandy Monteiro, Senior VP Universal Music Group, Leong-Yan Yoong Head of Music, TV & Video, Nokia and Laura E. Wendt, MD, Walt Disney Television International.

As the lead speaker in the Brain Share session, Michael Breen presented on the challenge of mobile content discovery on the Mobile Internet and the importance of using a highly advanced personalization solution to enhance the usability and uptake of Mobile data services. He explained that the high value content offered by the likes of Walt Disney & Universal Music Group is much easier to access through personalized data services.

Opening the Mobile Content World conference on Day Two, Michael Breen, said: ”The ability to use granular subscriber intelligence is critical to delivering relevant, personalized mobile data services such as specific Walt Disney content or Music content that matches an individual subscriber’s profile. Moreover, this intelligence can ensure that advertising agencies such as Ogilvy can direct relevant mobile adverts in an extremely targeted and personalized manner.”