Card Makers Capitalize on 'Anti-V Day' - For Lori Schwartz, a happy mom with a decade of wedded bliss under her belt, the greeting card featuring a bloodied, ripped out heart was perfect. "It's Valentine's Day, so here's a card with a heart inside," it read. "I'd tell you whose it is, but the less you know, the better." "My husband and I never get nice cards for each other. We're not into sentiments," Schwartz said while perusing an aisle of "anti-Valentine's Day" cards at an American Greetings Corp.
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