C-nario Rolls-Out Latest Trend in Digital Advertising with McDonald’s in Singapore - Fast Food Giant's Local Restaurants Choose C-nario's State-of-the-Art Digital Signage to Entertain, Inform and Interact with Two Million Customers a Month. Tel Aviv – McDonald's Singapore, the national franchise of the world’s largest fast food chain, will rely on state-of-the-art digital signage technology developed and deployed by provider C-nario to draw customers into outlets across Singapore. In the initial phase of an Asia-wide program, 67 out of 127 Singapore restaurants have already been outfitted with the latest in interactive digital signage technology driving this groundbreaking deployment.
Diners can now interact by sending text messages from their mobile phones to be displayed for all to see on an array of 42-inch screens strategically deployed throughout the chain's restaurants. In the digital-signage enhanced McDonald's environment, guests can engage one another in chat-like conversations, respond to running content or live feed, and even generate classified ads that run on a news-like ticker.