CRDC Notes Spike in Web Visitors to Cerro Fresco Site

The growing popularity of Cerro Fresco, the Costa Rican Development Corporation’s latest lavish community, is being reflected in the sharp increase of Web site visitors. As a result of expanded online and offline marketing initiatives, the Costa Rican Development Corporation (CRDC) has had a surge of interested parties visit the Web site of its luxury residential community, Cerro Fresco, in the past sixty days. The focused marketing techniques have introduced thousands of prospective buyers and investors to this newly constructed high-end development. In general, the Costa Rica real estate

market has been experiencing great interest from investors, tourists, and retirees in the past ten years. This is especially true for the Central Pacific region, home to the Cerro Fresco community, located in Jaco´.

There has certainly been increased publicity generated for real estate offerings in Costa Rica, and the Costa Rican Development Corporation has been leading the way with its targeted marketing efforts. Bob Garcia, Internet Marketing Consultant for CRDC’s Cerro Fresco, recently commented, “The marketing campaigns for Cerro Fresco and the other CRDC Development properties are by far the most aggressive of any real estate developments across the country of Costa Rica. More is spent on billboard ads and print ads around the country by this company than any other development.” The Cerro Fresco Web site guides the viewer through a tour of the elegant Balinese bungalow villas as well as the surrounding scenic area. The “Location” section of the Web site contains a brochure of this upscale community with detailed descriptions of the residences and offered amenities.

Numerous photographs of a model open-air villa give the site visitors a close up view of the construction, décor, and layout of the elegant estate homes. The Web site touts Cerro Fresco as “an alluring quality of life experience,” and the site information and photographs support this claim. Customers are guaranteed quality craftsmanship, elegant amenities, and “unrivaled client satisfaction.” Costa Rica’s tropical climate, abundance of outdoor activities, beautiful landscapes, and diverse flora and fauna all contribute to the growing popularity of this Latin American country. Parasailing, horseback riding, canopy tours, surfing and white water rafting are just a few of the exciting entertainment selections visitors and residents can choose from. Costa Rica’s terrain is quite varied, with beaches and mountains being in close proximity of each other. Scenic views include seascapes, tropical gardens, waterfalls, volcanoes, and rainforests.