alaTEST™ partners with CNET Channel

alaTEST™ and CNET Channel have launched a partnership to empower CNET Channel clients with expert review content that helps guide consumers to the product they want. Customers worldwide will now be able – with just a few mouse clicks – to retrieve product information supported by CNET Channel PLUS hundreds of thousand product reviews by alaTEST™. The professional online service alaTEST™ concentrates on providing customers worldwide with objective, red-hot product reviews from reputable sources. From now on CNET Channel’s client can offer their visitors to read and compare a

product’s qualitative value on the basis of alaTEST™ product reviews: well-founded data comparing target products and enabling the consumer to find the ideal product meeting their requirements. The comparison of product quality, product data and prices can be now carried out even more effectively. The customer will be able to retrieve a vast quantity of very useful information in one place. Based on this the customer can make a more well-informed buying decision and sales conversions will go up.

“This partnership enables instant delivery of our global product review services to CNET Channel’s distribution network and perfectly fits our mission to objectively inform consumers around the world on the quality of products” said Arie Struik, CEO of alaTEST. “We are excited to collaborate with alaTEST to deliver product reviews and ratings that increase consumer buying confidence,” said Steve Parrott, GM, CNET Channel. “This enables CNET Channel to provide real solutions for e-commerce by helping consumers compare products and read the assessments of professional reviewers. Our goal is to deliver the tools that let resellers, e-tailers, and other online businesses empower their customers to buy more, and more confidently.” About alaTEST™ alaTEST™ is an independent free online service helping consumers with their purchasing decisions. On a global, objectively aggregated product quality rating called alaSCORE™ presents product reviews and results. At present the databank offers more than 800 000 product reviews with emphasis on consumer electronics from more than 600 reliable sources such as e.g. PC World, CNET.com, Stiftung Warentest, PC Welt, etc.

About CNET Channel CNET Channel, property of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.3 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. For more information please contact: Arie Struik CEO and founder of alaTEST™ Tel: +46 8 30 12 75