Business Expert Explains Secret To Mass Communications at Micro Level

It might be an unusual sounding term, but "micro-blogging" could be a great opportunity for businesses to connect with their community of users at the same time as providing individual customer care, according to marketing and business expert Robb Hecht. In his latest business TV show screening on yourBusinessChannel, Hecht explains that big companies like Dell, Comcast, and South West Airlines are already using micro-blogging to do this.

Popular marketing blogger and Digital Strategy Director at IMC Strategy Lab, Hecht explains the background to micro-blogging and why it can be

such a valuable tool to reach customers. "The companies who offer a micro-blogging service are Facebook, Twitter, and FriendFeed. Top of the list is Twitter, which is the most identifiable micro-blogging service," says Hecht on his business TV show .

Micro-blogging allows companies to communicate immediately with customers, for example allowing customer service representatives to deal quickly with questions from customers. However, what makes it different to existing tools like instant messaging is that this communication can be read more widely than just the individual customer and the service staff. And that's what's exciting business experts the world over.

"Users will opt in to receive updates from a business or brand. So when the company responds to customers one-on-one, all the other customers who've opted in also get to see these communications," says Hecht on the business TV show. "So a business that adopts micro-blogging as a digital tool to connect with customers, is educating much more widely than just the customer who has reached out to ask the question. Micro-blogging is mass communications at micro level."

In his expert business advice , Hecht recommends that small businesses wanting to investigate micro-blogging begin by building relationships with services like Twitter, FriendFeed, and Facebook. Hecht's business TV shows appear weekly on yourBusinessChannel, a leading business TV network . yourBusinessChannel also features regular shows from a wide range of other business experts, all providing up to the minute business development advice.