BlueStar Announces Customers’ Success With Business Development Giveaways

BlueStar held a One-on-One Executive Reception for its partners where it gave away more than $50,000. In addition, BlueStar offered up three $500 business-development awards for joining RSPA through BlueStar. Further, during VARTECH08 in September, BlueStar gave away an additional $30,000 in FUSION prizes that were presented at the show’s closing reception. And this week, during the launch day of BlueStar’s new global website on Monday, November 10th, the company added yet another $5,000 worth of FUSION services to its prizes awarded this year.

• ABS, who won the $20,000

prize at the RSPA reception, is using its winnings to launch a lead generation campaign, which includes hundreds of direct mail pieces and telemarketing. The goal of the campaign is to increase the efficiency of its sales team. • Suntech Computer, who won the $20,000 VARTECH package, is planning a 2009 marketing campaign that will target English-, Chinese-, and Japanese-speaking markets. • Pinnacle Solutions, one of the RSPA $500 award winners and a prior FUSION participant, will be dedicating his new marketing campaign to end-user qualification, as a follow-up to previous mailers he had sent out through FUSION. • POS Leader, another $500 campaign winner from joining RSPA through BlueStar, is using its marketing dollars to produce a direct mail piece to recruit prospective customers.

“These are just the first of many FUSION giveaway successes to come,” says Jack Feichtner, BlueStar’s Director of FUSION. “We look forward to working hand-in-hand with our VAR partners to help build their business through FUSION.”