BBC Dragon’s make record 300% profit on £250k investment…or did they? - In November 2006, Gavin Wheeldon, a Yorkshire Entrepreneur climbed the steep steps for his opportunity to prise an investment from the Dragon’s claws. On that day the Dragons failed to invest in the Translation Company, Applied Language Solutions. Gavin Wheeldon was denied investment after giving a bold pitch asking for £250,000 to invest in global expansion, in return for just 4% of the business; the lowest ever known on Dragon’s Den. Gavin said, “I’m not a man afraid to take risks, but facing the Dragons was at times intimidating, particularly as I was only offering a 4% share in the company. I was in the den for a total of 90 minutes but I managed to negotiate my way through the tough questions by focusing on the massive growth Applied Language has enjoyed.
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