Antiques Auction Houses tap into online tools to increase revenues - Antiques Auction Houses and Auctioneers make money by selling Antiques & Collectibles to the general public.  Most items sold at Auction are consigned to the auctioneer by individuals, dealers or collectors.  If an item sells, at the end of an Auction, the Auctioneer receives a fee from the consignors.  Since usually this fee is a percentage of the Hammer Price, it is in the interest of the Auctioneer to sell the consigned items at a good price. The vast majority of Auctions are public events, which means that the bidding audience usually sets the Hammer Price.
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