Antiques Auction Houses tap into online tools to increase revenues - Antiques Auction Houses and Auctioneers make money by selling Antiques & Collectibles to the general public. Most items sold at Auction are consigned to the auctioneer by individuals, dealers or collectors. At the end of an Auction sale, the Auctioneer receives a fee from the consignors. Since usually this fee is a percentage of the Hammer Price, it is in the interest of the Auctioneer to sell the items at a good price. The vast majority of Auctions are public events, which means that the bidding audience usually sets the Hammer Price.
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