Antiques Auction Houses tap into online tools to increase revenues

Antiques Auction Houses and Auctioneers make money by selling Antiques & Collectibles to the general public. Most items sold at Auction are consigned to the auctioneer by individuals, dealers or collectors. At the end of an Auction sale, the Auctioneer receives a fee from the consignors. Since usually this fee is a percentage of the Hammer Price, it is in the interest of the Auctioneer to sell the items at a good price.

The vast majority of Auctions are public events, which means that the bidding audience usually sets the Hammer Price. Therefore, the Auctioneer needs to make sure

that the bidders know as much as possible about an item to ensure a fair price for the consignor. In addition to beautifully displaying items in the salesroom and marketing an upcoming Auction sale, it is important that the Auction Catalogue describes and lists the items accurately. Most potential bidders at an Antiques Auction, pay special attention to the maker or provenance on an item to determine its value so that they can bid accordingly.

Often, many Antiques Auction Houses employ antiques experts or Appraisers to identify items and to have them properly listed in the Auction Catalogue. However, most Auctions have hundreds of items for sale and this task can be daunting. Also, there is a legal requirement that the descriptions of the items are accurate. Therefore, auctioneers welcome the opportunity to get some help on identifying their items since this will ensure higher profits and compliance with the law.

About Marks4Antiques.com Marks4Antiques.com was created to help Collectors and Dealers to research Antiques & Collectibles. The successful launch of Marks4Ceramics.com in 2004 was quickly followed by Marks4Silver.com in 2006 and then Values4Antiques.com this year. All websites were designed for use online in order to accommodate the growing number of mobile Antiques and Collectibles Dealers that roam the country to different Auctions or Shows and those that sell or buy online (eBay etc). Subscribing to any of the websites provides easy and fast pictorial methods of identifying and self-appraising items. An active member can also contact the experts of each website for personal assistance when a mark is not already in the database at no additional cost. To facilitate an unbiased Antiques Research & Evaluation environment, no Trade (buying or selling) of items is allowed through these sites as they are totally dedicated to Research. All staff are avid Collectors, Appraisers and professional Dealers. The company is owned and operated in the State of California, USA.