Anam provides NeuStar with SMS Continuity Feature - Anam, the leading provider of revenue-generating SMS applications, today announced that it has partnered with NeuStar, a provider of clearinghouse and directory services to the global communications and Internet industry, to showcase seamless SMS and IM interworking solutions as part of NeuStar’s Mobile Instant Messaging service. The integrated NeuStar and Anam technologies will deliver an “SMS continuity” solution that enables operators to remove interoperability barriers between SMS and mobile IM users. IM users will be able to seamlessly exchange IM messages with SMS users without having to leave that conversation. The solution, which will help drive service take-up, links a user’s mobile number identity to the IM sent, which appears on the received SMS. Working with dozens of leading operators worldwide, NeuStar has the most field-proven launches of mobile IM services worldwide.
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