Advertising 2.0

Advertising 2.0 The Term Advertising 2.0 is relating to web-based user controlled online advertising. Advertising Web 2.0 Portals change the ways users interact with the web as a platform. Advertising Web 2.0 simply put is how website developers use the technology and tools available in order to simplify the website platform for the end user. Advertising 2.0 relates to Web 2.0 portals that allow users to control many of the sites settings, not previously available for users to edit and or modify, this then gives the information and or the advertising a higher relevance on search engines when

people search for specific information.

People are passionate about controlling the choices they have. The web is full of complicated and confusing log-in screens, forms, applications, approvals and user panels, specifically controlled and regulated by the site developers. Advertising 2.0 portals eliminate the complicated and unnecessary ho-hum of the Internet and so create a simple but very effective end-user solution.

In the next 10 years we are going to see a dramatic growth in web friendliness of the small business and online advertising sector. There are 5 million plus small businesses in the United States, maybe 20% are on the web right now. Once those numbers grow (and they will as a younger generation starts to run those companies), and those companies start selling their goods online, they will realize the need for effective advertising web 2.0 advertising. Many of those people will come in with small advertising budgets, Advertising budgets that will be spent online advertising and the portals should be easy to use.