Mobile Banking Workshop in Hamburg - - Mobile Banking in Germany Gains Relevance as Business Strategy - Hamburg (13. Feb. 2006): The increased need/wish for mobility amongst various sections of the society, particularly amongst professionally active groups, is confronting credit institutions (banks), and other enterprises offering financial services, with challenges to adjust their service portfolio in a way to best suit customer needs. On the other hand it also opens up a new arena of opportunities by the way of offering innovative, value-added services so as to not only cater to the needs arising out of the mobility of the customer but also by actively inducing demand for new, mobility-centric services. Mobile Banking can contribute to the business of banks by serving as i) a source of revenue, ii) an additional distribution channel and iii) as an image-enhancing product.
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