CRITERION GLOBAL HONOURED BY CNBC INTERNATIONAL PROPERTY AWARDS

The CNBC Americas Property Awards 2008, in association with The New York Times, has announced Criterion Global a winner in its International Property Marketing division, for excellence in marketing luxury destination development. Criterion Global has long been a leader in International Property Marketing, serving as advisor to the world’s foremost property developments, hoteliers, and gaming brands. Criterion Global delivers services and counsel critical to property development – global market research, competitive strategy and positioning, international media planning and international

media buying, proprietary search engine marketing (SEM), search engine optimisation (SEO), and back-end analytics systems that give developers and brand managers tangible, track-able ROI.

“Criterion Global is powered by smart thinking and globalisation; the former we take full credit for, the latter we can’t. We know how to articulate a credible market position in a world where the market for real estate investment is widely spread and influenced by both regional and global political and economic forces.” says Dr. Paul Du Quenoy, PhD., Senior Advisor at Criterion Global currently based in Beirut. The CNBC Americas Property Awards received tens of thousands of entries in all categories prior to naming Criterion Global a winner in its International Property Marketing category according to organisers.

Entries were judged by a panel of international independent professionals, chaired by Eric Pickles MP, British Shadow Secretary of State. Their collective knowledge of the property industry is second to none and unsurpassed by any other property awards. All in all, there are 21 different categories, some at state and some at the national level. The award will be presented at a glittering gala dinner to be held at the Ritz Carlton in Orlando on November 7th, in conjunction with the NAR (National Association of Realtors) conference in Orlando at that time.

Criterion Global is focused on the real estate and property industry, managing market strategy and international media buying for projects ranging from condo development, master-planned communities, condo-hotels, hospitality and resort development, destination marketing, commercial property marketing, as well as marketing initiatives for the gaming industry. Criterion Global operates with a central staff, and a network of Senior Advisors in key markets worldwide with expertise critical to “international property marketing in a globalised world”. Criterion Global works on a non-exclusive basis, and ensures the confidentiality of its clientele by preserving a decentralized team structure, and refrains from disclosing client lists or competitive information.