CLASSEN megaloc - Success at Domotex 2007

As “surely the quickest and simplest installation system” Classen presented its new installation system CLASSEN megaloc at Domotex 2007. It was the most noticed exhibition highlight in the laminate manufacturer’s hall. Embedded in the presentation of the new collection structures displayed on its exhibition stand Classen offered, as one of the worlds leading laminate flooring manufacturers, a fully rounded concept.

“With megaloc we have created a system which will revolutionise the installation of wooden and wood based flooring. According to our opinion it doesn’t really

get any simpler and quicker. Especially with the extra wide panels, e.g. those with tile decors, megaloc is a real winner.” Visitors to the Classen exhibition stand were able to convince themselves of the content of this statement.

“With our new collection structure split into laminate flooring worlds and with Classen Megaloc as primary element of our new orientation, we have once again managed to convince the trade visitors of our competence” celebrated the Classen Marketing department over its latest success.

The Classen technological development department are talking about “a milestone in the development of installation systems for wooden and wood based products”. And not wrongly, either. The patented system is based on the installation principals of pan tile (roof tile) technology. This means the laminate panels are simply inserted into the previous row and by lowering the short edge is joined to the previously installed panel. Finally, a short, sharp push with the thumbs and the panel clips into place – finished.

Classen will also offer this quick installation system to licensees – producers, distributors or retailers.

Also the new decors in the in the Classen and the exclusive brand Wiparquet for the specialist retailers received a large, positive response. The new decors and surfaces will be presented here in the future in individual experience worlds. “Discover the world of laminate” proclaims the heading under which the new Classen worlds are presented.

Within Classen everyone is convinced “with the new collection structures and the division into experience worlds we once again present the trade with a new, strongly emotional marketing line. In simple and clear structures logical price differentiation features are presented. The five collection worlds of styleworld, easyworld, funworld, trendworld and premiumworld all possess individual qualities which are easy for the end customer to follow.
The primary concern was, with the large selection of decors and surfaces, to prevent a “collection confusion” and to clearly present the flooring with its special qualities. With the new experience structure the split between technical information and emotional presentation is – we think – once again successfully presented.

Classen at the Internet: www.classen.de